The contemporary craftsman

The contemporary craftsman is a lover and a perfectionist.

Craftsmen of the extraordinary and the breathtaking do not come to the trade by chance. They have fallen in love with a material or a technique and have a deep conviction that they can contribute something new, rehabilitate it, give it a new dimension, renew the genre and take it further.

The passion of each craftsman takes on a different 
form and the patterns of their enthusiasm are countless.

For some, it is the quality of the manual work that is important, the precision, the repetition and the beauty of the gesture.

Sometimes, it is the pride of belonging to a tradition, the pleasure of protecting and transmitting savoir-faire or working within an exceptional establishment.

For others, it is the relationship with the material, its physicality and sensual nature, seeing it transform before the eyes, the pleasure of feeling it under their fingers, the pleasure of fashioning it.

For others, it is the proximity with the ultimate truth of the material, the discovery and revelation of its beauty.

Craftsmen of the extraordinary share a fascination

for the infinite possibilities their favorite material offers,

as well as the endless challenges and discoveries that crop up every day.

The love of a trade and work well done is felt in the quality of production. It comes through in the unutterable sense of detail, in the exemplary quality of implementation, in the care given to the finishing touches, bringing the ultimate grace of the small supplement from the soul.

Craftsman’s creativity simultaneously expresses the artistic and the technical. Their aesthetic governs their works, their mastery of the technologies opens new perspectives.

"Striking a balance between ancestral interlacing 
techniques and shape memore technology in innovative fibers..
materializing light through a simple sleight of hand" 
- Luc Druez

A new frontier, Indian craft

Among the international powers that influence fashion, the Indian craft is unique and rich in its history and religions. The craft traditions are as many in India as much there are cultures. For years the crafts of India were embedded and limited within its rural communities but now the contemporary designers have revived them and given them a new look to present it to the the world.

These designers knew that traditional crafts of India is remaining standstill in this rapidly developing era and it is very important to revive with the current mix of fashion designing. Such designers includes some well known names like: Madhu Jain, Sabyasachi Mukherjee, Krishna Mehta, Mona Pali and more. They have made opulent designs using Indian craft traditions and presented in famous fashion weeks at India. These well experienced designers have astonished even to the western audience by promoting Indian craft & culture in their own way. As a result today Indian fashion industry is an international name to reckon with.

Here is because India is a country that is developing 
very fast on every field and it is full of resources 
and knowledge about craftsmanship that really can implement 
and improve the fashion industry.

Some of the famous Indian craft techniques are mentioned below:

Tie-n-Dye: Tie-n-dye is a famous fabric coloration method where parts of fabric is tied with a string or rubberband and rest part is dyed in a color. This method originally came from Rajasthan. Today it is used in various forms and color combinations.

Bandhani: Originated from Rajasthan and Gujarat Bandhani is another method of dyeing technique. In this method fabric is tied in different sections to create patterns.

Bandhani: is another craft that has been contemporized by the designers to present a unique collection.

Block Printing: Gujarat’s another craft technique which is very known among people in India is block printing. Under this method different block of different prints and sizes are created and embossed on fabric.

Phulkari: Phulkari is an ancient tradition of hand embroidery flower patterns from Punjab. It is one of such craft that has remained standstill in India due to rapid development and machine embroidery. Thanks to certain designers who have revived it and kept alive.

The challenge of craftsmanship

Studying and living in Florence, I can breathe a captivating air of beauty, long-standing heritage and tradition everyday.

Florence is a open-air museum, 

towards which you can always turn your 

eyes in order to cheer yourself.

Florence has been the most important and flourishing cradle of Italian Renaissance, hiding artistic treasures, whom particular facets have been estimated as invaluable. It has been and it still is the place where the world of Art meets the skilled hands of artisans, giving birth to masterpieces among their workshops.

For this reason, finding authentic shops with craftsmen buckling down is not difficult in the center of Florence, but this is an excellence that cannot be taken for granted, it must be preserved, treasured and enhanced throughout time.

When I started studying at Polimoda Institute, I had to complete a test in which they asked me: “What is your favorite city? Florence”, I said. “Why? Because it is the perfect bridge between tradition, heritage, know-how and modernity, innovation, freshness.”

Linking these two great fields means connecting past and future among the sturdy walls of Florence.

That is because Florence can be defined

 the essence of craftsmanship,

a vocation that needs traditional knowhow to survive but also fresh innovation in order to continue to be always appealing, following the fast changes of modernity and catching the attention of people which are novelty-hungry.

The tradition of the “handmade” seems to be slightly abandoned by latest generations, who live in their fast and digitalized imaginary, preferring superficial and ephemeral products, almost “already-done” things that don’t have a story behind.

In this precise moment of speed, modernization and improving technology, with the need to re-highlight craftsmanship, we all have to stop for a second and realize what are things with real values and meaning. By doing so, there will be a small part of us that will understand the importance of such treasures and will be able to sensitize also the future generations that seem to loose the point.


means effort, a lot of time, learn

 but also self-realization, emotion and uniqueness.